Privacy Policy
Last updated: 13.01.2026
SBJ Knitwear (“we,” “us,” or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Danish data protection laws.
Our website is hosted on Squarespace.
1. Data Controller
The data controller responsible for processing your personal data is:
SBJ Knitwear
Registered in Denmark
Email: info@sbj-knitwear.com
2. Personal Data We Collect
We may collect and process the following personal data:
a) Data you provide to us
Name
Email address
Billing and shipping address
Payment information (processed securely by third-party payment providers; we do not store card details)
Information you provide via contact forms, email, or newsletter sign-ups
b) Data collected automatically
IP address
Browser and device information
Pages visited and interaction with our website
Cookies and similar technologies
Some of this data is collected automatically by Squarespace to ensure the website functions properly and to help us understand site usage.
3. Legal Basis for Processing
We process your personal data only when we have a lawful basis under GDPR, including:
Contractual necessity – to process and deliver orders
Legal obligation – for accounting and tax purposes
Legitimate interests – to improve our website and services
Consent – for newsletters or marketing communications
You may withdraw your consent at any time.
4. How We Use Your Data
We use your personal data to:
Process and fulfill orders
Communicate with you about your purchase or inquiries
Provide customer support
Send marketing emails (only if you have opted in)
Improve our website, products, and services
Comply with legal and accounting requirements
5. Sharing Your Personal Data
We do not sell your personal data.
We may share your data with trusted third parties only when necessary, including:
Squarespace (website hosting and analytics)
Payment processors (e.g. Stripe, PayPal)
Shipping and logistics providers
Email marketing services (if you subscribe to our newsletter)
All third parties process data on our behalf under data processing agreements and in compliance with GDPR.
6. International Data Transfers
Some of our service providers (including Squarespace) may process data outside the EU/EEA. When this occurs, data is protected through:
EU Standard Contractual Clauses
Adequacy decisions by the European Commission
Other GDPR-approved safeguards
7. Cookies
Our website uses cookies to:
Ensure essential website functionality
Analyze traffic and performance
Improve user experience
When required by law, we ask for your consent before placing non-essential cookies. You can manage or withdraw your consent at any time through your browser settings or cookie banner.
8. Data Retention
We retain personal data only as long as necessary:
Order and invoice data: as required by Danish accounting law
Marketing data: until consent is withdrawn
Customer inquiries: for as long as needed to respond
9. Your Rights Under GDPR
You have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
To exercise your rights, contact us at:
info@sbj-knitwear.com
You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet):
https://www.datatilsynet.dk
10. Data Security
We take appropriate technical and organizational measures to protect your personal data. Our website is hosted on Squarespace, which uses industry-standard security measures. However, no online transmission is completely secure.
11. Children’s Data
Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
13. Contact
If you have questions about this Privacy Policy or how we process your data, please contact:
SBJ Knitwear
Email: info@sbj-knitwear.com